This is a beautiful, official "I Heart NY" neon sign. As someone who owns a few neon signs, this is one of the better ones out there.Firstly, this is well-made. The quality of plastic and light is solid. The size is 12" x 12", which can hang right on a gallery wall. Second, the image adds a graphic pop to any room.If there was one thing I could change, I wish I could change the brightness level. You can't make it brighter or dimmer. It's one brightness setting. It's a good setting, giving a vibrant glow without being overwhelming. But let's say you want this sign in a video, the brightness might throw off your lighting and make the overall image uneven. If you want it in your gallery wall, it might be too bright and stand out too much. Having a brightness setting would've definitely been a plus. 4.5 stars, really.Overall, when lit, this looks nice and official, and it will definitely show you're a fan of NY.